Mr. Chaiwat Kovavisarach, president and CEO of Bangchak Corporation Public Company Limited, held a press conference launching a new high quality diesel fuel “Hi Premium Diesel S” an innovation for car owners who would like to use premium quality diesel fuel.
Q: What is the background of “Hi Premium Diesel S” product?
A: Bangchak has been continuously developing fuel products such as Gasohol with Green S Revolution technology and Hi Diesel S for the past years and has got well response from our customers. Sales volume still increases continuously. Therefore, Bangchak launches a new product called “Hi Premium Diesel S” which is developed with “The Next Generation Green Cetane” innovation. This product is designed to respond to the premium quality diesel demand and support the new engine technology.
Q: what is the strength of Hi Premium Diesel S product?
A: Hi Premium diesel S consists of oil from the best part of a single refining unit which has high cetane number as well as eco friendly. Together with premium additives, its performance is superior to normal diesel by the following strengths.
- High cetane number of 70 leads to high power for engine acceleration in both flat and steep ways and saves 4.3% of fuel. (The minimum standard cetane number from energy department is 50)
- Hi Active Cleansing agent helps clean up the nozzles 70% and make the ignition stage work effectively, protect and extend the lifespan of engine.
- Euro 5 standard, which contains lower sulfur content than fuel with Euro 4 standard, and is better for the environment.
Q: When will Hi Premium Diesel S be available in the market? How many gas stations will sell Hi Premium Diesel S? What is the sale volume target?
A: Bangchak has already sold Hi Premium Diesel S since May 9, 2017 in its 70 branches in Bangkok metropolitan area and large cities. By the end of this year, we will expand the sales to 200 branches country wide. We believe that Hi Premium Diesel S will be accepted by consumers. We expect sales volume to be not less than 4 million liters per month.
Q: Does Bangchak have any promotions for Hi Premium Diesel S?
A: Customers who are the member of Bangchak Diesel Club can buy Hi Premium Diesel S and get 6 times more points from May 9, 2017 to August 31, 2017.